About

the Experience

Dearly Beloved, we invite you to journey through an interactive, multisensory experience celebrating the visionary Artist known as Prince. Tour 10 immersive spaces and explore his life, creative evolution, and singular talent as you step inside the iconic Purple Rain album cover and an immersive audiovisual room designed by Prince’s lighting and production designer, Roy Bennett.

Explore exclusive artifacts curated by The Prince Estate and play music producer with the original sessions from one of Prince’s greatest hits in Studio A. This limited time run is perfect for Prince fans and music lovers alike. Whether you’ve seen Prince live in concert 0 or 100 times, take this 60-minute trip into the creative realm of this electrifying artist and leave entertained, educated, and inspired.

Presented by Superfly in partnership with The Prince Estate for a limited-time run. Chicago 2022.

HIGHLIGHTS

  • Step inside the iconic Purple Rain album cover
  • Lose yourself in the world of Diamonds & Pearls
  • Get down to an audiovisual dance party
  • Play music producer and mix one of Prince’s greatest hits in Studio A
  • Check out classic outfits, photos, and memorabilia
  • …plus even more surprises!

PRESENTED BY

THE PRINCE ESTATE

The Prince Estate passionately presents Prince's life and work, and cultivates opportunities to further his legacy. As the singular, authoritative source on all things Prince, The Prince Estate inspires and educates fans, celebrates Prince in his totality, and stewards Prince's legacy into the future. Learn more at www.prince.com and follow on Instagram, Facebook, Twitter, Tiktok and Youtube.

superfly

Superfly is on a mission to shape how the world plays and connects through shared experience. Founded in 1996, Superfly’s expertise is bringing people together at the intersection of culture and commerce through iconic live experiences as creators of Bonnaroo Music & Arts Festival, Outside Lands, The Friends Experience, The Office Experience, and Bravocon, as well as for some of the most recognized brands in the world. Superfly’s creative and strategic offering helps brands like Citi, Intel, and NY Times establish and raise their profile and navigate the cultural marketing landscape through programming, design, digital, social, and experiential platforms. Superfly is headquartered in New York. Learn more at www.superf.ly and follow on Twitter, Facebook and Instagram.

IN PARTNERSHIP WITH

BOSE

Bose Corporation was founded in 1964 by Dr. Amar G. Bose, then a professor of electrical engineering at the Massachusetts Institute of Technology. Today, the company is driven by its founding principles, investing in long-term research to develop new technologies with real customer benefits. Bose innovations have spanned decades and industries, creating and transforming categories in audio and beyond. Bose products for the home, in the car, on the go, and in public spaces have become iconic, changing the way people listen to music. Bose Corporation is privately held. The company’s spirit of invention, passion for excellence, and commitment to extraordinary experiences can be found around the world — everywhere Bose does business.

AFTER SCHOOL MATTERS

After School Matters is a nonprofit organization that provides after-school and summer opportunities to Chicago public high school teens to explore their passions and develop their talents, while gaining critical skills for work, college, and beyond. After School Matters programs are project-based, led by industry experts, and provide a pathway to progress in skills development and independence. Teens earn a stipend while participating in programs in the arts, communications and leadership, sports, and STEM (science, technology, engineering, and mathematics). Over the span of three decades, After School Matters has engaged more than 350,000 teens throughout the city of Chicago.